Elora Tools have been represented in the UK by Draper tools for decades. The two brands have become intrinsically linked and Draper Tools have always represented Elora faithfully. During a review meeting with Draper back in 2015 however, one of the directors of G E Tools, Gordon Evans, stumbled on an interesting fact. In relation to the breadth of the Elora range, Draper only actually import a tiny percentage (less than 10%). There is a colossal range of Elora tools that has simply never been available in the UK. We have been missing out on some world-class products for decades! A determination soon formed to rectify this position, and Neil Coleclough (G E Tools Ltd.) and Colin Walton (Draper Tools Ltd.) were tasked with developing a solution.
We have been missing out on some world-class products for decades
Elora Tools – a family business with strong values
Following several months of data development, it was decided that a visit to the Remscheid headquarters of Elora Tools would be beneficial to the project. Neil and Colin were met at Frankfurt airport by Elora CEO Andreas Rauch, who advised them to look for “the tallest man in the room”. This description worked perfectly – Andreas is a man mountain! The Elora brand was established by Andreas’ grandfather Erich in 1924 and has remained in the Rauch family ever since.
By June 2016, the project to bring the complete Elora Tools range to the UK was complete, and the online store at elora-tools.co.uk was launched. The increased range now includes toolboxes and kits, air tools and fittings, torque wrenches, and electrostatic discharge (ESD) tools.